PRODUCT · COMMUNICATIONS

Reach every parent, every student, on the right channel. Email, SMS, voice — from one place.

Spark sends email through Microsoft Graph, SMS through GOV.UK Notify, and voice calls through 3CX. One event. One message. Three channels. Delivery tracked end-to-end and logged against the safeguarding audit trail.

THREE CHANNELS · ONE PLATFORM

Each channel uses the right UK-education infrastructure — not a generic SaaS pipe.

We don't rent a twilio-style pipe and slap a markup on top. Spark integrates with the services UK schools and colleges already trust — your own Microsoft tenant, the government's own SMS service, and the PBX already installed in most UK education sites.

VIAMicrosoft Graph

Email

Sent from your institution's real domain, via your own Microsoft 365 tenant. Arrives in inboxes, not spam. No "spark.sendgrid.net" anywhere.

  • Your own @college.ac.uk domain, via Graph API
  • SPF, DKIM, DMARC already aligned
  • Replies go to the sender's actual inbox
  • Sent-items audit in the staff member's Outlook
Stafford Sixth Form · admissions@stafford6.ac.uk
Hi {{parent.firstName}}, just confirming {{student.firstName}}'s place at Friday's Open Evening — 6pm, Main Hall…
VIAGOV.UK Notify

SMS

Sent through the Cabinet Office's own SMS service. Under 2p per message, higher deliverability than commercial gateways, no per-seat markup from us.

  • Official GOV.UK Notify integration, not a reseller
  • Sender ID shows your college name, not a number
  • Delivery receipts, per recipient, logged
  • UK data residency, GDPR-aligned by default
STAFFORD6 · GOV.UK Notify
Open Evening tomorrow 6pm, Main Hall. Park in Lot B. Reply STOP to opt out.
VIA3CX Telephony

Voice

For the parents who don't read email. Spark places automated voice calls through your existing 3CX PBX — the same system your attendance officer already uses to call home.

  • Native 3CX Call Flow Designer integration
  • Caller ID = your main school number
  • Press-1-to-acknowledge flows for absences
  • Calls & recordings stored in 3CX, not a cloud
Automated call · 01785 555 0140
"Hello, this is Stafford Sixth Form calling about Aisha's absence today. To acknowledge, press 1. To speak to reception, press 2."
ORCHESTRATION · NOT BLAST

The right channel, at the right time. Automatically.

Spark escalates across channels on a schedule you set. Parents only get called after email and SMS have been ignored — not instead of them.

T + 0 MIN · EVENT REGISTERED

Confirmation email to parent & student

Sent from your institution's Microsoft 365 tenant with event details, add-to-calendar link, and safeguarding consent form if required.

T + 24 HRS BEFORE

TEAMS Reminder

Email reminder with parking, timing, and accessibility notes. Staff also get a Teams card in their chat with the register ready to scan.

T + 1 HR BEFORE

SMS Final reminder via GOV.UK Notify

Short SMS to the primary contact on file — typically the parent. Two-way: replies land in the admin inbox.

T + 15 MIN LATE · NO SCAN

VOICE Automated 3CX call

Press-1-to-acknowledge call placed through your own PBX. Caller ID is the school's main number. Recording filed against the student's safeguarding timeline.

T + 1 DAY AFTER

Follow-up with evidence pack

Attendance summary to parents, Ofsted-aligned narrative draft to the lead tutor, auto-filed evidence pack for the next inspection.

COMPLIANCE · BUILT IN

Every message is GDPR-logged, safeguarding-linked, and inspection-ready.

GDPR

Per-message consent log

Every recipient has their lawful basis, consent date, and opt-out status stored with the message.

SAFEGUARDING

Auto-linked to KCSIE timeline

Messages about welfare, absence or pastoral concerns attach automatically to the student's safeguarding record.

AUDIT

Immutable delivery log

Every send, open, click, delivery receipt, and voice call outcome is recorded with a timestamp and operator ID.

UK-HOSTED

No data leaves the UK

Microsoft UK South, GOV.UK Notify UK, 3CX on-premises. Zero US-based processors.

OPT-OUT

Universal STOP handling

One STOP reply suppresses the recipient across all channels, not just SMS. Honoured within 60 seconds.

ACCESSIBILITY

Plain English + large-print

Parent comms are WCAG 2.2 AA. Large-print PDF versions auto-generated for SEND families on request.

TRANSLATION

Parent language preference

Automatic Welsh / Urdu / Polish / Romanian / Somali translation using your DfE-approved glossary.

COST

Transparent, at-cost billing

Notify SMS: 1.97p per message, passed through. 3CX: uses your existing extension count. Email: your Microsoft tenant.

Stop writing the same parent email three times.

Send it once. Spark picks the channel, schedules the follow-ups, and logs everything for the next inspection.